盘点Facebook五大中文社交游戏编辑本段回目录
尽管Facebook中文用户非常稀少——目前尚不足1500万，但中文社交游戏的用户发展速度在Facebook平台上却是榜上有名，以下是insidesocialgames总结的今年5月份MAU和DAU最为领先的五款中文社交游戏名单：
《FarmVille中文版》 （Zynga）
MAU：410万
DAU:40.8万
从核心设置上来看，《FarmVille中文版》仍是一款支持玩家维护家场，收割庄稼和饲养动物的游戏，但在视觉风格上与英语版本并不相同，它拥有更大的农场平面图，与Facebook上的其他中文农场游戏一样具有更为鲜明的色彩。不过它的音乐和美术元素（游戏邦注：例如虚拟形象和动物等）总体上与英文版本一致。
FarmVille中文版 MAU
《开心水族箱》 （Happy Elements）
MAU：310万
DAU：140万
在这五款最具代表性的中文社交游戏中，《开心水族箱》的DAU最高，该游戏相关元素与CrowdStar旗下的《开心水族馆》颇为相似，但实际上这款游戏问世时间比《开心水族馆》提前了两个月。这两款游戏均含有博彩元素，支持玩家通过老虎机或转盘获得奖励，它们的核心玩法均为照料鱼类、装饰并清洁鱼缸、收集鱼类等。值得注意的是，《开心水族箱》目前正协助Happy Element其他社交游戏的交叉推广，意将把用户引其该公司另一款人气极旺的中文游戏《Boss维加斯》。
开心水族箱 MAU
《开心农场》 （Elex）
MAU：250万
DAU：110万
《开心农场》问世已有将近两年时间，几乎与《开心水族箱》在同一时期登陆Facebook平台。它看起来像是中文版《FarmVille》的蓝本，具有大型农场平面图和色彩明快的视觉风格。玩家的主要任务就是种植和收割庄稼，而照料动物则采用了另一套游戏机制。与《开心水族箱》相同，它也支持玩家转盘赢取奖励。该游戏针对手机用户发布了一款应用，但目前我们暂不知玩家是否可跨平台体验其Facebook和手机应用版本的游戏。
开心农场 MAU
《小小战争》 （五分钟）
MAU：170万
DAU：68万
这是Facebook前5强中文版游戏中最具原创性的游戏，结合了城市建设和战斗元素，玩家可抵抗其他村民或恐龙的入侵以保卫自己的家园。到今年8月份，该游戏问世即满一周年。
小小战争 MAU
《Boss维加斯》 （Happy Elements）
MAU：150万
DAU：48万
与《FarmVille中文版》一样，这款刚上线不久的游戏也直接采用了原来的核心游戏玩法。但与《FarmVille中文版》不同的地方在于，《Boss维加斯》在画面元素上与原来的英语版本并无明显区别，玩家在游戏中可创建赌场吸引赌客，游戏还结合了城市建设功能和大量的经营微观管理元素。这款游戏发布仅两天就跻身Facebook用户发展最快的游戏榜单之列。
Boss维加斯 MAU
总结
以上有几款游戏刚发布时的情况并不是很乐观，《FarmVille》在去年12月就已发布，但用户数量增长速度较为有限。《小小战争》也是一直坚持了9个月，才缓慢发展至今天的水平。
因为无法进入中国市场，Facebook很难获得大量的中文用户。台湾和香港地区的Facebook用户已经基本饱和，这两个地区约有一半人口每月都登录Facebook。与此同时，亚洲和世界其他地区的许多中文用户基本上是访问Facebook的英语网站。除此之外，Facebook在中国市场还会遭遇其他本土竞争对手的挑战，例如人人网。
除了用户流量以外，开发商还需要注意，中文游戏用户已经适应了免费体验游戏，付费购买道具的商业模式，所以他们应该也很愿意为Facebook游戏付费，开发商可以充分利用这一优势让游戏创造收益。（本文为游戏邦/gamerboom.com编译）
Chinese FarmVille Tops Chinese-Language Facebook Games, But Struggles to Grow as Well as Others
Despite a dearth of Chinese-language Facebook users — at under 15 million throughout the world, out of more than 675 million — Chinese language games have been gaining ground in our weekly and monthly leaderboards of top Facebook games by growth. Here are the top five by size as of May 2011:
Chinese FarmVille, Zynga
MAU: 4.1 million
DAU: 408,000
In core gameplay, the Chinese language FarmVille game is what it sounds like: a translated experience where users maintain a farm and harvest crops and animals. The game, however, runs as a separate app with a different visual style that uses extra-large farming plots and bright colors similar to other Chinese farming games on Facebook. All of the music and some art assets are identical between both games, notably avatar and animal items.
Happy Fish Bowl, Happy Elements
MAU: 3.1 million
DAU: 1.4 million
With the largest daily active user count of the top five, Happy Fish Bowl shares some common elements with CrowdStar’s Happy Aquarium, though Happy Fish Bowl came out two months before Happy Aquarium in mid to late 2009. Notably, both games feature a gambling element where users either play a slot machine or spin a wheel for a prize. The core gameplay in both titles is about caring for fish by decorating and cleaning a tank and also feed and collecting fish. Interestingly, Happy Fish Bowl is currently running a cross-promotion pop-up that directs users to Happy Element’s other top-trafficking Chinese language game, Boss Vegas.
Happy Farm, Elex
MAU: 2.5 million
DAU: 1.1 million
At almost two years old, Happy Farm hit Facebook within days of Happy Fish Bowl. It appears to be the model from which the Chinese language FarmVille drew its large-plot and bright color palette. Players primarily plant and harvest crops, but there are other gameplay mechanics around caring for animals. Like Happy Fish Bowl, players can “gamble” for items by spinning a wheel. The game appears to have an app for mobile devices; we were unable to determine what, if any, cross-platform play is available between the Facebook game and the mobile version. Assuming there is a high level of connectivity, it could explain the game’s extremely high DAU figure.
Little War, Five Minutes
MAU: 1.7 million
DAU: 680,000
By far the most original game of the top five Chinese language Facebook games, Little War combines city-building with statistics-based combat where players can fight other villagers or dinosaurs to protect their village. Regrettably, the more complex gameplay mechanics escape us as the language barrier gets pretty steep midway through the tutorial and there aren’t any English language Facebook games to which we can make a direct comparison. The game will turn a year old this August
Chinese Boss Vegas, Happy Elements
MAU: 1.5 million
DAU: 480,000
Like Chinese FarmVille, the just-launched Chinese language of Boss Vegas is a direct translation of core gameplay. Unlike Chinese FarmVille, Boss Vegas doesn’t use any visual elements to differentiate itself from the English language version of the game. Players build up and run a casino that attracts patrons, combining a city-building element with a bit of business micromanagement. This game topped our list of emerging Facebook games just two days after launching.
Conclusions
A few of the games on our top five got off to a rough start, with Chinese FarmVille struggling to grow its audience after an initial spurt up following December 2010 launch. A notable success story is Little War, which grew very slowly over the last nine months to reach its present-day levels.
Without getting unblocked in China, Facebook is going to have a slower time gaining more Chinese-speaking users to bolster the market. Taiwan and Hong Kong appear saturated, with around half their populations using the site every month (this and other data available in our Inside Facebook Gold traffic tracking service). Meanwhile, many other Chinese speakers in Asia and around the world access the site in English.
Inside of China, Facebook will have along way to go to catch up with other Chinese social networks like RenRen — along with all the many other issues associated with that move. Still, we expect Chinese language social games on Facebook to gain more ground as the platform grows around the world. Beyond traffic, a key motivation for developers is that the virtual goods business model has that people are used to the free-to-play virtual goods business model, and have proven themselves quite willing to spend in games on Facebook as well.（source:insidesocialgames）
