Facebook五大博彩类游戏运营表现编辑本段回目录
尽管还不算Facebook中影响力最大的游戏类型，但博彩类游戏在2012年初已出尽风头，吸引了众多游戏公司开始尝试创造老虎机或纸牌游戏，甚至是完整的博彩模拟游戏。以下我将列出根据AppData流量统计而排出的前五大博彩类游戏。
尽管现在Facebook还不允许玩家在其游戏平台上进行真实的赌博，很多社交游戏开发者都迫不及待地希望从这些需要投入金钱的博彩类游戏中谋利，他们或是等待Facebook改变政策，或是打算转向其它允许现金交易的社交游戏平台。本月初，一句Zynga高管承认他们正积极寻找各种方法将金钱赌博元素整合进游戏中；最近，博彩类游戏公司International Game Technology以5亿美元收购了Facebook游戏《DoubleDown Casino》开发商Double Down Interactive。上个月，美国赌场娱乐巨头Caesars Entertainment Corporation收购了《Slotomania》开发商Playtika，并在这个月初发行了最新Facebook游戏《Caesars Casino》。《Zynga Bingo》也在1月份进行了封闭测试，正式上线后或将成为《Bingo Blitz》的强劲竞争对手。
合并来看，排名前五的博彩类游戏共拥有超过4500万的MAU和1000万的DAU。
《德州扑克》(Zynga)：660万DAU和3130万MAU
Facebook-Zynga-Poker-game(from insidesocialgames)
《德州扑克》是Zynga于2008年在Facebook上发行的大受欢迎扑克游戏，也是该平台上寿命最长的游戏之一；与Zynga的《Words With Friends》一起位列最热门Facebook游戏榜单，并支持跨平台游戏体验，让玩家能够在不同社交网站，iOS和Android智能手机上玩游戏。在2010年夏天其MAU达到最高值3900万之后，这款游戏开始流失好几百万的MAU。但是从2011年12月（当它拥有2850万MAU时）开始，这款游戏用户开始了回升，并迅速窜升到现在这一水平。
过去三个月，这款游戏的DAU/MAU比值一直在22.5%至20.5%之间波动，这表明此类游戏拥有比其它社交游戏类型更强大的用户粘性。Zynga针对于iOS发行的《Zynga Poker》便是推动这款游戏持续发展的主要动力——这款游戏使用了Facebook Connect功能让玩家能够分别在iOS和Facebook平台上玩游戏。尽管《Zynga Poker》发行于2009年，但是它现在却仍高居于AppData的iOS排行榜前列，目前在最畅销应用中排名第三。
游戏玩法：游戏加载后，玩家将进入一个列满各种选择和玩家信息的大厅。游戏列出了在线玩家的数量，以及供玩家选择的游戏服务器，根据不同地理区域罗列出来，这是Zynga采取的一大改变，能够缓解实况多人游戏的延迟弊端。
玩家可以在大厅里的赌桌中找到空座位，并通过一次点击自动入席。《德州扑克》就像真正的扑克游戏一般，一次能容纳最多7名玩家。当轮到其中一名玩家下牌时，其角色身上便会出现一个计时器；如果他不能够按时下牌，便会丧失这次机会。《德州扑克》的一大特色便是“手气强度计”，能够计量玩家当前所握纸牌的强弱。
其它游戏玩法还包括与Facebook好友进行一对一比赛，或与一些好友展开团体挑战。游戏中还设置了一个迷你老虎机，让玩家能够以此赢得更多筹码——如此能够相对减少玩家的支出额，这就像是一个不断消耗玩家筹码的水槽，但同时推动他们进一步盈利。
病毒式增长和用户粘性：为了推动病毒式玩家的增长，《德州扑克》会让那些邀请好友加入游戏的玩家获得更多筹码。并且通过在玩家的Facebook涂鸦墙上自动发布他们的胜利捷报而推广游戏。游戏中还有一个升级系统，让玩家通过与好友竞争并罗列出排行。
社交性是提高《德州扑克》用户粘性和留存率的重要功能。多人游戏对抗不只有实况的玩家与玩家间的聊天功能；玩家间还可以通过使用筹码或金币相互赠送虚拟的饮料和礼物。除此之外，玩家还可以添加游戏伙伴（不同于Facebook好友），让玩家能够围绕游戏创造一个小型社交圈。游戏大厅中的社交性主要表现在游戏内部关于好友最近的游戏动态描述，并让玩家自行选择是否赠送给对方礼物或发送祝贺信息。
盈利：Zynga通过设置让玩家在《德州扑克》中卖掉筹码或Casino Gold，或者选择通过手机购买换取Facebook Credits而实现盈利。筹码适用于基本的游戏玩法，而Casino Gold主要用于购买收费道具或者加入每周的比赛。当玩家尝试着下赌注或者加入一张额度高于自己当前所握筹码的赌桌，系统便会弹出付费选项窗口。
《Slotomania–Slot Machines》(Playtika)：170万DAU和560万MAU
Slotomania-Facebook-Game(from insidesocialgames)
发行于2010年12月，Playtika的Facebook老虎机游戏在整个2011年都在稳步增长。特别在7月份，当Caesars Entertainment Corporation的子公司Harrah’s收购其部分股权时，这款游戏更是呈现出显著的增长。在过去三个月里，《Slotomania–Slot Machines》的MAU相对稳定地保持在525万至560万之间，并呈现较强的DAU/MAU比值，即26%至33%。Caesars Entertainment在2011年12月最终买下整个Playtika所有权。
游戏玩法：新用户拥有200个货币作为游戏的欢迎奖励，并将看到一张罗列出8个不同主题的老虎机游戏（包括农场道具，海岛等），然后从中做出选择——但刚开始只能够选择其中之一。该游戏的基本玩法是仿造传统的老虎机，每次旋转玩家都需要支付一定的货币，并以最后随机呈现出的标志是否相匹配而决定其最终收益。玩家可以选择自己希望用多少道具进行匹配，因为匹配组合越大玩家便能够赚得更多收益（尽管这同时也需要玩家投入更多货币，并且需要冒更大的风险）。成功完成几轮后游戏中将会出现一个不同的小游戏，让玩家从中获得更多奖金。例如，在农场主题的老虎机中，玩家成功匹配了3个或更多拖拉机后，游戏便会出现类似于“打地鼠”的小游戏，而玩家便需要从成排的作物中选择蔬菜，并躲避菜园地下的鼹鼠。通过旋转而获得其它匹配道具便能够帮助玩家免费触动一系列旋转，而如此将可能产生更多免费旋转。
病毒式增长和用户粘性：为了提升游戏的用户留存率，《Slotmania》为那些每四小时能够回到游戏中的玩家提供一些特别奖励。游戏中包含了升级系统，为那些获得升级的玩家提供奖励，并帮助他们解琐新游戏。为了鼓励病毒式增长，游戏支持玩家在自己的涂鸦墙上公布游戏获胜的信息，并允许他们能够间歇性地选择是否赠送给好友10次免费的旋转机会。其积分排行榜也会显示玩家Facebook好友们在《Slotmania》中的竞争情况。
盈利：《Slotmania》的主要收益来源是玩家用Facebook Credits成批购买的虚拟货币。
《Bingo Blitz》(Buffalo Studios)：97万DAU和290万MAU
Bingo-Blitz-Facebook-Game(from insidesocialgames)
《Bingo Blitz》是一款根据传统的休闲类博彩游戏进行调整并且节奏较快的Facebook游戏，发行于2010年末，并于2011年呈现相对缓慢但稳定的增长。它在2011年8月开始快速发展，并最终达到现在的成绩，拥有250万至300万左右的MAU。在过去三个月里，其DAU/MAU比值更是迅速壮大，即稳定地在30%至35%之间起伏。
游戏玩法：新玩家可以先尝试30秒的新手教程，然后在基于付费比例和玩家级别的公开游戏中做出选择。而这些内容都是以“城市”的形式现实在游戏菜单上，并标明当前的在线玩家人数。进入了一座城市后，玩家便能够用Credits（游戏邦注：这是游戏中的两种货币之一）购买1至4张卡片，并先完成当前的游戏才能加入下一回合的比赛。游戏将通过音频大声报出Bingo卡片的号码，并将其陈列在屏幕上方的动态栏里。当玩家自己手上的任何一张卡片中获得bingo时，他们便需要点击相应卡片下方的“Bingo”按钮。玩家必须收集齐所有的bingo才算完成每一轮的游戏。
《Bingo Blitz》中包含了许多提高用户粘性并鼓励用户留存的功能：玩家通过点击定时的升级按钮能够获得空白的方框或者在方框上安置奖励道具；而如果玩家能够随时观察这个定时器的变化，便能够在比赛中多次使用这个选项。奖励方块能够让玩家获得升级以及游戏货币（以财宝箱的形式呈现出来），并且不管玩家是否获得bingo都能够赢得游戏。由于游戏玩法中添加了一定的悬念和技巧，玩家有可能在卡片上选错方块，并生成一个无效的bingo——这种卡片便不再适用于接下来的比赛。除此之外，在每次比赛中玩家只能使用一定量的获胜Bingo卡片；并且在屏幕左上方将会呈现一个倒计时，从而制造出一种紧张刺激感。
《Bingo Blitz》的许多功能都增加了游戏玩法的社交元素。每个玩家都有一个用户预置列表，用于记录他们的原国籍，游戏级别以及其它游戏状态。这些属性标记呈现于比赛屏幕的下方。除此之外，玩家也能够在比赛期间与好友聊天。
病毒式增长和用户粘性：新玩家如果在安装游戏后的头两天反复游戏，便能够获得游戏奖励；并且游戏还给予回到游戏的玩家每日货币奖赏。《Bingo Blitz》中也设置了等级系统，锁定了一些城市，让玩家只能够在到达一定级别或者获得指定目标后才能进入这些城市。游戏中还包含有成就徽章，如收集其选定的游戏道具或者到达游戏指定目的地。为了鼓励游戏的病毒式增长，玩家可以将自己在游戏中获取的成功张贴在Facebook涂鸦墙上。玩家也可以通过邀请好友安装该游戏而获得额外的Credits。
盈利：《Bingo Blitz》中有两种货币——Coins和Credits，并且两者之间可以相互转换。玩家可以花费Coins完成游戏收集（从而赚取Credits），制定专属的玩家卡片，游戏升级并获得奖励。玩家还可以用Facebook Credits购买额外的Credits。《Bingo Blitz》同样也通过老虎机小游戏而获得盈利，即玩家可以通过旋转老虎机获得Credits；而玩家可以直接使用Facebook Credits获得旋转机会。
《DoubleDown Casino – Free Slots, Blackjack & Poker》（DoubleDown Interactive, LLC.)：130万DAU和470万MAU
Double-Down-Casino-Facebook-Game(from insidesocialgames)
发布于2010年初，《DoubleDown Casino》在2010年秋天开始趋于稳步发展，并在2011年呈现出更大的增长势头。过去三个月内，其MAU稳定地维持在450万间，DAU/MAU值也保持在30%左右，体现出较高的盈利性。
游戏玩法：一打开游戏玩家便能看到各种风格的赌场游戏：电动扑克，二十一点，老虎机，比赛模式和轮盘赌等。这些风格大多数是单人游戏，而二十一点是实况游戏，最多由6名玩家加入游戏与AI进行对抗。为了影响实况多人游戏玩法，二十一点游戏中包含了玩家与玩家间的聊天功能，以及要求每个玩家下赌注并在几秒钟内进行点击的计时器，玩家如果超时操作就可能丧失出牌机会。二十一点游戏中包含了疯狂轮转的选项，但仅限于那些拥有较高级别或者具有较高盈利性的玩家。轮盘赌游戏同样也具有即时性，以及多人游戏的功能。
病毒式增长：《DoubleDown Casino》通过使用一系列功能推动游戏的病毒式增长并促进用户粘性。玩家可以通过邀请好友或者添加好友，或通过每天回到游戏中执行“每日旋转”而获得筹码作为奖励。玩家还可以通过与其他玩家在排行榜上竞争或者通过各种游戏中的胜利而获得成就徽章。而赢取这些徽章也能够带给玩家更多筹码奖励。同时玩家也可以在自己的涂鸦墙上与好友分享自己的胜利消息。
盈利：新玩家在刚开始游戏时能够获得一套免费的游戏筹码，并且可以使用Facebook Credits购买更多筹码。当玩家尝试着下赌注或者加入一张额度高于自己当前所握筹码的赌桌，购买选项窗口便会立即弹出来。这种盈利方法与现实世界中的赌场游戏相一致，要求玩家在游戏前预先买进筹码。
《JackpotJoy Slot Machines》(iwi)：38万DAU和180万MAU
Facebook-Game-jackpot-joy-slot(from insidesocialgames)
发布于2011年中旬，这款老虎机游戏一发行便获得了迅速发展，在10月份时发展趋于稳定，并将较高的游戏流量维持至今。在过去三个月里，它的DAU/MAU比值一直在20%至27%之间波动——尽管比值略低于《Slotomania》，但是这款游戏的用户粘性仍较为理想。
游戏玩法：与《Slotmania》类似，新玩家也能够获得200个硬币作为游戏给予的欢迎奖励，并来到一个列出8个不同主题老虎机游戏的大厅，但是一开始只能先玩一种游戏。这种游戏玩法是模仿现实世界中的老虎机，玩家需要投入一些货币才能转动老虎机，如果达到相匹配的标志便能够获得盈利。成功获得一些匹配标志的玩家接下来便能够尝试一个小游戏，并从中赚取游戏奖励。玩家还可以从特殊的标志匹配中获得奖励，并在完成特定的游戏目标时获得成就。《Jackpot Joy》采用多人游戏比赛模式，并伴随着买进和大型奖励机制。
病毒式增长和用户粘性：玩家可以与10位好友分享250个免费的货币，并通过在Facebook涂鸦墙向好友请助分享货币。《Jackpot Joy》中也设有排行榜，升级系统和成就机制。为了鼓励用户留存，游戏会给予那些每四小时回到游戏中的玩家一些货币奖励。除此之外，游戏早期还鼓励玩家以全屏的模式进行游戏，因为这么做能够更活跃地呈现出玩家与玩家间的聊天系统以及小游戏等选项。
盈利：玩家可以通过花费5美元至200美元不等的现金购买Facebook Credits并兑换游戏货币。
（本文为游戏邦/gamerboom.com编译，作者：James Au）
Top 5 casino-themed Facebook games by popularity, with analysis
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James Au? Jan 30th, 2012
While not the largest genre on Facebook, casino games are in the spotlight at the start of 2012 as more companies enter the genre with standalone slots or card games or complete casino simulations. Here are the top five games in the category by traffic as recorded by our AppData service.
Though Facebook doesn’t currently allow real money gambling on its games platform, many social game developers seem eager to cash in either when Facebook changes its policy, or via other social game platforms that don’t ban the practice. Earlier this month, market leader Zynga confirmed it is actively searching for means to add real money gambling into its offerings, while casino gaming company International Game Technology acquired Double Down Interactive, Facebook game developer of DoubleDown Casino for $500 million. Last month, U.S. casino giant Caesars Entertainment Corporation fully acquired Slotomania game developer Playtika, and earlier this month launched a new Facebook game, Caesars Casino. January also saw the closed beta launch of Zynga Bingo, which will likely become a major competitor to Bingo Blitz.
Taken together, our top five casino-themed games account for a total of over 45 million MAU and 10 million DAU.
Texas HoldEm Poker (Zynga): 6.6 million DAU, 31.3 million MAU
Zynga’s Facebook adaption of the popular poker game is also among the longest running games on the platform, having launched in 2008. Along with Zynga’s Words With Friends, it is also among the top Facebook games to enable cross-platform play between the social network, iOS and Android smartphones. After reaching a peak of MAU usage of about 39 million in the summer of 2010, the game lost several million MAU. However, since December 2011 (when it had 28.5 million MAU), the game has seen strong upward growth to its current level.
Over the last three months, its daily active users as a percent of MAU (or DAU/MAU) has fluctuated between 22.5 and 20.5 percent, which reflects relatively strong engagement compared to other social game genres. Helping drive this continued growth and activity is the Poker by Zynga app for iOS, which uses Facebook Connect to help enable play between iOS and Facebook. Launched in 2009, the app still holds a top rank on AppData’s iOS charts, currently number three in the Top Grossing Apps list.
Gameplay: After loading the game, the player is taken into a lobby area densely packed with options and player information. The game’s initial display lists the total number of online players, and an option to choose among the many servers where the game is hosted, listed according to geographic region, which is likely a move by Zynga to reduce latency in live multiplayer games.
Players can find an open poker seat from among the listed tables, or get auto-joined to an open table with a single click. The actual poker game is a faithful recreation of Texas hold ‘em for up to seven players. When it’s a given player’s turn to execute their move, a time meter ticks down over the person’s profile. If not made in time, the player’s turn is forfeited. One unique feature of Texas HoldEm Poker is a “hand strength meter,” which gauges the relative strength of a player’s current hand. (If this feature is enabled, the house takes a cut of any winnings.)
Other gameplay modes include one-on-one matches with a Facebook friend and team-based challenges with several friends. There is also a mini-game slot machine which players can play to win chips — given the relatively slim odds of payout, it seems to function mainly as a sink to deplete player chip holdings and nudge them toward monetization.
Viral growth and engagement: To encourage viral user growth, Texas HoldEm players earn more playing chips by successfully inviting friends to play. They can also broadcast their game activity by auto-posting wins and achievements to their Facebook wall. The game has a leveling system incorporated into a competitive leaderboard with the players’ friends.
Socialization seems to be an important feature for increasing engagement and retention in Texas HoldEm. Multiplayer matches not only come with a live, player-to-player chat feature; players can also buy each other virtual drink items and miscellaneous virtual gifts with chips or gold. Further, players can add each other as game buddies (as opposed to Facebook friends), enabling players to develop a mini-social network of people they enjoy playing with. In the game lobby, the game’s socialization aspect is emphasized by an in-game feed depicting friends’ recent game milestones, with an option to send them gifts or congratulation messages.
Monetization: Zynga monetizes Texas HoldEm by selling Chips and Casino Gold for Facebook Credits, with an option to buy via mobile phone. Chips are used for basic gameplay, and Casino Gold to purchase premium items and buy into weekly tournaments. A monetization option window pops up when the player attempts to make a bet or join a table that is more costly than a player’s current holdings.
Slotomania – Slot Machines (Playtika): 1.7million DAU, 5.6 million MAU
Launched in December 2010, Playtika’s Facebook slot machine game enjoyed steady growth through 2011. The game saw a strong spike in July shortly after the company was partially acquired by Harrah’s, a casino brand in the Caesars Entertainment Corporation. In the last three months, the game has seen relatively stable usage of between 5.25 and 5.6 million MAU, and a very strong engagement rate of between 26 and 33 percent DAU/MAU. As previously mentioned, Caesars Entertainment bought out the rest of the company in December 2011.
Gameplay: New users are given a 200 coin welcome bonus, and are then presented a menu of eight different themed slot games to choose from (farm items, pirates, etc) though only the first game is available to play at launch. Basic gameplay is modeled on traditional slot machines, with players paying a number of coins for each spin and payouts awarded based on symbol matches generated randomly from spins. Players can choose how many items they want to match, with larger sets of matches earning a better payout (while costing more coins, with riskier odds). Successfully completing some matches will launch a separate mini-game with the chance of winning play bonuses. For example, spinning to match three or more tractors in a farm-themed slot machine launches a “Beat the Mole” mini-game in which players must choose vegetables from rows of crops while avoiding a mole underneath the garden. Spins that generate other matching items unlock a series of free spins, which in turn sometimes generate even more free spins, creating a long succession of free spins in which the player is largely a passive viewer.
Viral growth and engagement: To foster retention, returning Slotmania players are offered a special bonus every four hours. The game includes a leveling system, with coin bonuses given at level up, which also unlocks new slot game boards. To encourage viral growth, player can post slot game wins to their wall, and are intermittently given the option to send ten free spins to friends. Facebook friends playing Slotomania also compete on a leaderboard.
Monetization: The primary source of revenue for Slotomania is virtual currency which is purchased in batches with Facebook Credits.
Bingo Blitz (Buffalo Studios): 970,000 DAU, 2.9 million MAU
A fast-paced Facebook adaptation of the classic casual casino game, Bingo Blitz launched late in 2010 and had slow but steady growth through most of 2011. It gained faster traction in August of that year before reaching its current, stable player base of between 2.5 and 3 million MAU. In the last three months, DAU/MAU rates have been very strong, fluctuating between 30 and 35 percent.
Gameplay: New players are first invited to play a 30 second tutorial, then given the option of choosing among several open games based on payout rate and player level. These are displayed in the game menu as “cities,” and also list the number of online players currently in session. Once entering a city, players can buy one to four cards with Credits (one of the game’s two currencies), then must wait for the current game to finish before joining the next match. Bingo card numbers are rapidly called out in audio and displayed in an animated row at the top of the screen. When a player earns a bingo on any of their cards, it’s their responsibility to click the “Bingo” button beneath the appropriate card. All winnings are collected at the end of each match.
Bingo Blitz includes a number of features to increase engagement and encourage retention: Clicking a timed power-up button places free squares or bonus items on squares; if they monitor the charge-up timer carefully, players can use this option many times during a match. Bonus squares pay out power-ups and game credits (displayed as treasure chests with game bonuses), and are won regardless of whether a player earns a bingo. Adding a level of suspense and skill to gameplay, it is possible for a player to select incorrect squares on their cards and call out a bad, invalid bingo — if so, the designated card is rendered ineligible for the remainder of the match. In addition, only a select number of winning Bingo cards can be claimed during each match; this is depicted as a countdown display at the top left of the screen, creating further excitement.
Bingo Blitz has a number of features which add a social element to gameplay. Each player has a user profile listing their national origin, game level and other game stats. These profile icons are displayed at the bottom of the match screen. Further, players can live chat with each other during matches.
Viral growth and engagement: New players are offered a game bonus for repeated play in the first two days after installation and there is also a daily credits reward for returning players. Bingo Blitz has a player leveling system, and some cities are locked until a certain level and other game goals are reached. The game also includes achievement badges for gameplay, such as collecting selected game items, and for reaching gameplay milestones. To encourage viral growth, winning bingo matches and other successes can be shared on a player’s Facebook wall. Players can also win extra Credits by inviting friends to install the app.
Monetization: Bingo Blitz has two currencies, Coins and Credits, which can be converted between each other. Coins can be spent to complete game collections (which in turn earn Credits), customizations for player cards, game power-ups, and “keys” which unlock bonus prizes. Extra Credits can be bought with Facebook Credits. Bingo Blitz also monetizes through a slot machine mini-game, in which players can spin to win Credits; these spins are bought with directly with Facebook Credits.
DoubleDown Casino – Free Slots, Blackjack & Poker (DoubleDown Interactive, LLC.): 1.3 million DAU, 4.7 million MAU
Launched in early 2010, DoubleDown Casino began steady growth in the fall of that year, then gained momentum through most of 2011. In the last three months, growth stabilized at around 4.5 million MAU, with an engagement rate in a range of 30 percent DAU/MAU, a level consistent with high monetization rates.
Gameplay: At game launch, the player is presented with several variety of casino-style games: video poker, blackjack, slots, tournaments and roulette. Most are single-player, but blackjack is live, with up to six competing against the AI dealer. To leverage the live multiplayer gameplay, blackjack includes a player-to-player chat feature, and a timer which requires each player to make bets, request hits, etc. within a few seconds, or risk forfeiting their turn. Blackjack play includes high roller options with large buy-in levels which restrict play to high level or highly monetized players. Roulette games, also in real time, come with similar multiplayer functions.
Viral growth: Viral user growth and engagement in DoubleDown Casino is encouraged with a number of features. A player can earn more play chips for sending game invites to friends or by adding friends and can win chip bonuses by returning everyday to do a “daily spin.” Players can also compete with each other on the game’s leaderboards and direct their gameplay to earn achievement badges for various game successes. Earning these badges also win the player chip bonuses. Players also have the option to share individual game victories with friends on wall posts.
Monetization: New players are given a free number of set playing chips to start with, and can buy more through Facebook Credit purchases. Along with appearing when a player attempts to make a bet which exceeds their current chip holdings, the purchase option payment window is displayed immediately at launch of game. This monetization method is more in line with real world casinos, which typically demand an up-front chip buy-in before play.
JackpotJoy Slot Machines (iwi): 380,000 DAU, 1.8 million MAU
Launched in mid-2011, the slot machine game saw strong growth for most of that year, then stabilized to around its current traffic level in October. In the last three months, its DAU/MAU rate has fluctuated between 20 and 27 percent — a good level of engagement, though somewhat less than category leader Slotomania (see above).
Gameplay: Similar to Slotomania, new users of Jackpot Joy are given 200 coins as a welcome bonus and sent to a lobby of eight slot games with different themes, only one of which is available to play at first. Gameplay is modeled on real life slot machines, with players able to bet a range of coins for each spin and payouts awarded based on matching selected patterns of symbols. Successfully spinning some matches launches a mini-game with the chance of winning game bonuses. Players can win awards for special symbol matches, and win achievements for game milestones. Jackpot Joy comes with a multiplayer tournament mode with high buy-in and large prize rewards.
Viral growth and engagement: Players can share 250 free coins with ten friends, share coins with friends already playing and ask friends for coins by posting the request on their Facebook wall. JackpotJoy has leaderboard, leveling and achievement systems. To encourage retention, coin bonuses are given out every four hours. Further, early on in gameplay, players are encouraged to play the game in full screen mode — selecting this option reveals a robust and active player-to-player chat system, and the option to play mini-games.
Monetization: Game coins are bought through Facebook Credits for cash payments between $5 and $200.
Note: Since it is localized only in Turkish, gambling game Mynet ?anak Okey was not included in this report. It currently sees 520,000 DAU and 2.4 million MAU.（source:insidesocialgames)
