手机游戏广告营收编辑本段回目录
手机游戏未来几年有望成为广告商头号阵地。
据悉，去年各大公司共于手机游戏投放了8700万美元广告。未来5年，广告商们将会加大关注该领域。事实上，市场研究人员认为，各大公司未来于2015年这年的手机游戏广告支出就可能增至8.94亿美元。
然而，这并不表示未来广告将主导手机游戏营收。相反，研究人员认为智能手机用户游戏下载费用及虚拟商品交易支出未来有望翻10倍。
据Juniper Research 11月份调查报告预测，手机游戏2015年总营收将增至110亿美元。
手机游戏
这对Rovio（游戏邦注：其为《愤怒的小鸟》开发商）来说是个好消息。《愤怒的小鸟》除了成为全球最炙手可热的手机游戏之外，游戏日均用户突破5000万，玩家日均体验时间长达2亿分钟。据悉，Rovio打算推出新的内置计费系统。
该系统被称作Bad Piggy Bank，旨在方便玩家的游戏消费活动。Rovio推出的这个服务无需输入信用卡或者银行信息，而是通过用户的手机账单收费，创造了一个“一触式付费”系统。
Angry Birds
开发商如要安装Bad Piggy Bank（游戏邦注：据悉该系统将于今年底问世），需同Rovio签订协议。Rovio并未透露任何有关收入分成协议的细节内容，而只是表示，这份协议带给开发商的好处将远超现有应用商店模式。（本文为游戏邦/gamerboom.com编译，本文作者为Don Reisinger，文章讲述了手机游戏广告营收的可观前景及Rovio公司新推付费系统。）
‘Tenfold’ growth in mobile game ads expected
by Don Reisinger
Mobile games are expected to be a major target for advertisers in the coming years.
Last year, companies spent $87 million on ads in mobile games, according to Juniper Research. But over the next five years, advertisers will focus more heavily on the sector. In fact, the market researcher expects companies to spend as much as $894 million on ads in mobile games in 2015 alone.
However, that doesn’t mean that advertising will rule mobile-game revenue. Quite the contrary, Juniper Research believes that fees developers charge consumers to download a game to their smartphones or to buy virtual goods in-game “will still be 10 times higher.”
In November, Juniper released a report that predicts total mobile-game revenue will top $11 billion by 2015.
That’s probably good news for Angry Birds maker Rovio. Aside from offering one of the most popular mobile games in the world–the title has more than 50 million users playing a cumulative 200 million minutes per day–Rovio is also planning to launch a new in-app payment system.
Dubbed Bad Piggy Bank, the service is designed to make it easier for consumers to buy content in-game. Rather than input a credit card or bank information, Rovio’s service will charge consumers on their mobile phone bill, creating a “one-touch payment” system.
In order to implement Bad Piggy Bank, developers need to ink a deal with Rovio. The company didn’t divulge details regarding its revenue-sharing agreement with developers but said at the time that it would be “much, much better for developers than current app store models.” Bad Piggy Bank is scheduled to launch later this year.（Source：news.cnet）
