游戏公司商标的变更编辑本段回目录
上个星期游戏开发公司Rare跟换了我们在《大金刚》和《黄金眼》中记忆犹新的商标，改成了更为”现代化“的商标来纪念公司25周年庆，并将公司的重心转向微软的Natal计划。当我们看到一个熟知的品牌完全更换它的商标时候总会感到有点震惊，就像看到一个朋友剪了一个意想不到的头一样。但是Rare公司商标的跟换也让我们意识到我们在外盒上合启动屏幕上看到的游戏公司商标都很难持续到永久。
Below, Geekosystem has put 15 video game companies’ old-school logos side-by-side with their modern counterparts. Which do you like better?
下面我们将为大家带来15个电子游戏公司的老商标和新商标。你，喜欢哪一个呢？
1. Rare
1.Rare
Rare chief: “we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!” But oh, how we pine for their N64 days.
Rare的总裁说到：“作为一个改革创新型娱乐公司，我们感到是时候跟换一个将会至少在未来25年流行的形象呢”。但是，请想想在N64的时候我们是如何等待他们的吧。
2. Sega
2.Sega（世嘉）
Before they made video games, Sega made mechanical arcade cabinets, although their old logo looks more like something you’d see hanging on a banner over a medieval great hall.
在他们进入视频游戏市场之前，Sega是做街机生意的。尽管他们的旧商标看起来更像某个中世纪走廊里面所悬挂的横幅。
3. LucasArts
3.LucasArts（卢卡斯艺术）
Back when LucasArts was called “LucasFilm Games,” it had yet another logo, but the golden sunshine man that you remember from the side of your Rebel Assault game back in the day has persevered since 1991. At that, he got a facelift with a less crunchy look in 2005.
在LucasArts被称为LucasFilm Games的时候，它们还有另外一个标志如下所示。但是你从游戏《绝地大反攻》中记住的这个沐浴在金色阳光中的小人形象从1991年开始一直被保留着。2005年，那个小人做了一个整容手术看起来没那么脆了。
4. Valve
4.Vaule
Which is creepier: A red valve in a thinly moustached man’s eye, as we saw in the first Half-Life, or a red valve plugged into the brainstem of a scary bald wrestler man? The jury’s out.
新商标看起来让人更加毛骨悚然：在第一代的《半条命》游戏中，我们看到的是一个头发稀疏的男人眼中有一个红色的Value标志，但是将红色Value标志插入一个光头男人的脑干里面去会更加恐怖吗？没有裁判来评判啊。
5. Square-Enix
5.Square-Enix（思科威尔艾尼克斯）
When Square and Enix merged in ‘03, Square’s color scheme won the day. Here’s hoping the castle in the background is some sort of EarthBound revival clue that no one’s yet decoded.
在Square和Enix合并的2003年，Square的配色方案获得了胜利。希望现在商标背景中的城堡是某种还未被解密的冒险复苏线索。
6. Namco-Bandai
6.Namco-Bandai（南宫梦-万代）
Without getting into how Namco’s pre-merger gaming legacy was vastly superior to Bandai’s (sorry, Mighty Morphin Power Rangers for SNES, but Pac-Man and Galaga got you beat), how oh how did two red-and-white logos merge into a freakish, ugly love story between a red and a yellow amoeba?
关于Namco合并之前的游戏比Bandai号多少我们就不细谈了（对不起啦，SNES确实有《恐龙战队》但是《吃豆人》和《小蜜蜂》显然更好），但是那两个红白商标怎么会合并成一个畸形，丑陋的红黄阿米巴原虫的合体？
7. Blizzard
7.Blizzard（暴雪）
Yes, Blizzard used to be called “Silicon & Synapse” and have a grumpy, anthropomorphic brain wearing shoes as its mascot. But its current logo is still pretty old-school: It’s been basically unchanged since 1994.
是的，Blizzard以前被称为“Silicon&Synapse”，并把这个爱抱怨的穿着鞋的神之大脑最为自己的吉祥物。但是他现在的商标也是相当老派的：它从1994年开始就完全没变化了。
8. Funcom
8.Funcom
Age of Conan developer Funcom traded its kooky ’90s trapezoid for a red circle that vaguely reminds us of LG.
《科南时代》的开发者将它原来的90年代古怪多边形上边换成了这个红色的圈子图标，我们可以看出LG的影子。
9. EA
9.EA（美国艺电）
Apparently, EA’s old logo confused people.Wikipedia: “Many customers mistook the square/circle/triangle logo for a stylized “EOA.” Though they thought the “E” stood for “Electronic” and “A” for “Arts”, they had no idea what the “O” could stand for, except perhaps the o in “Electronic.” An early newsletter of EA, Farther, even jokingly discussed the topic in one issue, claiming that the square and triangle indeed stood for “E” and “A”, but that the circle was merely “a Nerf ball that got stuck in a floppy drive and has been popping up on our splash screens ever since.” It’s still enough to induce waves of nostalgia in anyone who’s played Starflight.
很明显，EA的旧商标让人看了很困惑。维基百科上说：“很多顾客把这个方块+圆+三角型的商标误解成了一个风格化的‘EOA’字母”。虽然他们能将“E”联想成“电子”，由“A”联想到“艺术”，但是他们无法想象中间的“O”代表什么，想到的只能是“Electronic”中的那个“o”。早先关于EA的一本刊物中甚至在一篇文章中开玩笑谈论这个问题，他们说哪个方块和三角型确实代表“E”和“A”，但是中间的那个圈只是“一个小球卡在了软驱之后，从此就一直出现在我们的显示器上了”。但是任何玩《Starflight》的人仍会被这个商标勾起很多回忆。
10. Epic Games
10.Epic Games
Back when it was called “Epic MegaGames,” Epic’s logo definitely had swagger, declaring itself “the new name in computer entertainment” with a decidedly ’90s box array; today, it rocks a badge that isn’t out of place alongside the shooters and action games that are its trademark.
在Epic的游戏时代，Epic那“清晰的90年代盒子阵列”商标肯定能趾高气扬的宣称自己是“计算机娱乐界的新贵”。现在，他们的商标也换成了现代一点的商标，代表性游戏是射击和动作游戏。
11. THQ
11.THQ
As much as I would like to objectively compare these, the presence of Ren and Stimpy in the logo to the left shifts my allegiances irreversibly in that direction.
我想要客观的评价一下这两个商标，左边商标出现的Ren和Stimpy让我对它无比称臣。
12. SNK
12.SNK
Since the modern SNK’s removal of serifs is not particularly earth-shattering, here, have a cool, possibly true story about the origins of SNK vs. Capcom, the fighting game which took the maybe-too-bold-but-still-fruitful step of assuming that rank-and-file gamers had any idea what “SNK” was.
SNK新的logo移除了衬线还不算很大的变化，我们可以听一个游戏《SNK vs Capcom》开始时的故事，这是一个将玩家定位成不知道SNK是什么的情况下太过直白的抢钱游戏。
Street Fighter Wikia: “The supposed origin behind this series was an issue of Arcadia magazine in which there were articles covering both The King of Fighters ‘98 and Street Fighter Alpha 3, both of which were released at around the same time. Readers had misread the cover, which said KOF vs. SF, to mean that there was a fighting game that would pit characters from the Street Fighter and The King of Fighters series.”
13. Bethesda
13.Bethesda
Can’t say I’m crazy about the current logo for the company behind The Elder Scrolls and Fallout 3, but it beats something that looks like it was designed by the Terminator himself.
不能说我已经对《上古卷轴》和《辐射3》的开发公司现在的商标疯狂了，但是它看起来真的像是终结者自己设计的。
14. Ubisoft
14.Ubisoft（育碧）
Left: ’90s overload. Right: ’00s overload. (It was rolled out in 2003.) What will the dawn of the new decade bring?
坐标：90年代的，右边：00念叨的（2003年法相），在有一个十年的黎明时期又会为我们带来什么呢？
15. Nintendo
15.Nintendo（任天堂）
As you may well be aware, before Nintendo did video games, they did playing cards. One translation of the original kanji is “work hard, but it remains in the hands of heaven at last”; accurate or no, that seems like a pretty apt description of the gaming experience in more than one Nintendo game
也许你已经知道了，在任天堂做电子游戏之前，他们是做扑克牌游戏的。他们那个日语汉字商标的一种翻译是说：“努力工作，但以前最终还是由老天决定”（译者注：“谋事在人，成事在天”？）不管是否准确了，这种感觉和你在玩许多任天堂游戏时候的感觉差不多。
15 Retro Video Game Company Logos and their Modern-Day Counterparts编辑本段回目录
Last week, gaming developer Rare changed that golden logo we remember so well from Donkey Kong Country and Goldeneye to a new, more ‘modern’ logo in commemoration of its 25th anniversary and its newfound focus on Project Natal. It’s always a bit of a shock when a brand we know well radically changes its look, like a friend getting a new haircut that we don’t know what to think about, but Rare’s redesign reminds us that a lot of the gaming logos that greet us on the sides of boxes and on startup screens haven’t been around forever.
Below, Geekosystem has put 15 video game companies’ old-school logos side-by-side with their modern counterparts. Which do you like better?
1. Rare
Rare chief: “we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!” But oh, how we pine for their N64 days.
2. Sega
Before they made video games, Sega made mechanical arcade cabinets, although their old logo looks more like something you’d see hanging on a banner over a medieval great hall.
3. LucasArts
Back when LucasArts was called “LucasFilm Games,” it had yet another logo, but the golden sunshine man that you remember from the side of your Rebel Assault game back in the day has persevered since 1991. At that, he got a facelift with a less crunchy look in 2005.
4. Valve
Which is creepier: A red valve in a thinly moustached man’s eye, as we saw in the first Half-Life, or a red valve plugged into the brainstem of a scary bald wrestler man? The jury’s out.
5. Square-Enix
When Square and Enix merged in ‘03, Square’s color scheme won the day. Here’s hoping the castle in the background is some sort of EarthBound revival clue that no one’s yet decoded.
6. Namco-Bandai
Without getting into how Namco’s pre-merger gaming legacy was vastly superior to Bandai’s (sorry, Mighty Morphin Power Rangers for SNES, but Pac-Man and Galaga got you beat), how oh how did two red-and-white logos merge into a freakish, ugly love story between a red and a yellow amoeba?
7. Blizzard
Yes, Blizzard used to be called “Silicon & Synapse” and have a grumpy, anthropomorphic brain wearing shoes as its mascot. But its current logo is still pretty old-school: It’s been basically unchanged since 1994.
8. Funcom
Age of Conan developer Funcom traded its kooky ’90s trapezoid for a red circle that vaguely reminds us of LG.
9. EA
Apparently, EA’s old logo confused people.Wikipedia: “Many customers mistook the square/circle/triangle logo for a stylized “EOA.” Though they thought the “E” stood for “Electronic” and “A” for “Arts”, they had no idea what the “O” could stand for, except perhaps the o in “Electronic.” An early newsletter of EA, Farther, even jokingly discussed the topic in one issue, claiming that the square and triangle indeed stood for “E” and “A”, but that the circle was merely “a Nerf ball that got stuck in a floppy drive and has been popping up on our splash screens ever since.” It’s still enough to induce waves of nostalgia in anyone who’s played Starflight.
10. Epic Games
Back when it was called “Epic MegaGames,” Epic’s logo definitely had swagger, declaring itself “the new name in computer entertainment” with a decidedly ’90s box array; today, it rocks a badge that isn’t out of place alongside the shooters and action games that are its trademark.
11. THQ
As much as I would like to objectively compare these, the presence of Ren and Stimpy in the logo to the left shifts my allegiances irreversibly in that direction.
12. SNK
Since the modern SNK’s removal of serifs is not particularly earth-shattering, here, have a cool, possibly true story about the origins of SNK vs. Capcom, the fighting game which took the maybe-too-bold-but-still-fruitful step of assuming that rank-and-file gamers had any idea what “SNK” was.
Street Fighter Wikia: “The supposed origin behind this series was an issue of Arcadia magazine in which there were articles covering both The King of Fighters ‘98 and Street Fighter Alpha 3, both of which were released at around the same time. Readers had misread the cover, which said KOF vs. SF, to mean that there was a fighting game that would pit characters from the Street Fighter and The King of Fighters series.”
13. Bethesda
Can’t say I’m crazy about the current logo for the company behind The Elder Scrolls and Fallout 3, but it beats something that looks like it was designed by the Terminator himself.
14. Ubisoft
Left: ’90s overload. Right: ’00s overload. (It was rolled out in 2003.) What will the dawn of the new decade bring?
15. Nintendo
As you may well be aware, before Nintendo did video games, they did playing cards. One translation of the original kanji is “work hard, but it remains in the hands of heaven at last”; accurate or no, that seems like a pretty apt description of the gaming experience in more than one Nintendo game.
参考文献More Articles,See Mark·Twain from Yeeyan
